If you’ve been at it selling on Shopify for a while now – you probably want to know how you stack up to others. After all, that’s the best way to tell if your business is up to par with the competition or not.
At some point or another, you’ve probably thought, “What is a good conversion rate on Shopify?”
In general, you want to land within the top 20% of Shopify stores to have a desirable conversion rate. There are two rates: your mobile conversion and your desktop conversion rates. The average mobile rate is 0.9%, and anything over 2.2% places you in the top 20%. The average desktop conversion rate is 1.4%. Rates over 3.1% will put you in the top 20%.
If you want to learn how to improve your conversion rate – you’re in the right place. Stay tuned to learn more about conversion rates, why they’re essential, and how to raise them.
What is a Conversion Rate?
First, here’s a concise definition of a conversion rate in an e-commerce setting. It refers to how many visitors you’re able to convert into purchases on your store.
To calculate it, you divide the total amount of purchases by the total number of visits to your site.
For e-commerce, it’s crucial to separate your mobile and desktop conversion rates. That’s because these rates tend to differ by a wide margin. Also, you want to keep an eye on both your desktop and mobile purchases. If you notice a dip in your mobile conversion rate – it’s a sign that your site may struggle to perform on mobile devices.
Your conversion rate is one of the essential tools you can use to monitor the success of your store. Other core metrics to pay attention to include:
- Bounce rate
- Average order amount
- How many users reached the checkout
- Add-to-cart rate
For this article – we’ll stick with conversion rates. As stated before, you want your mobile conversion rate over 2.2% and desktop rate over 3.1%. If you’re able to obtain these rates – you’re doing fantastic.
If you notice that your conversion rates have dipped below average, it’s time to sound the alarms. That’s a critical indicator that you need to address issues with your e-commerce store.
It could be technical issues such as poor loading speed – or your user experience could be subpar. It’s critical to monitor your performance regularly to catch these issues. That will save you from seeing a reduction in sales.
How to Improve E-Commerce Conversion Rates
Once you know where you stand with your conversion rates – you can go about improving them. Several factors affect your conversion rate.
That’s why you need to dig a little deeper to discover the root of your issues. In doing so, you’ll be able to identify your weakest areas needing improvement. To help out, here are some areas that you likely need to enhance to raise your conversion rates.
Improve Your Quality of Traffic
Once you have your conversion rates calculated – check out the traffic source for each one. How do you do that? Google Analytics will help you out in this regard. You can use the tool to view your conversion rates for the last 30, 60, and 90 days.
From there, you can identify your top 10 sources of traffic. Next, you should determine the three lowest conversion rates from those ten sources. That’s the most effective way of identifying low-quality sources of traffic.
Testing Low-Quality Traffic Sources
Once you have these three traffic sources identified – you can test them for their quality. How? By duplicating each source and modifying the duplicate.
An example would be duplicating a social media ad campaign. For the duplicated ad – adjust the target demographics. Leave the original alone – and then run the ad for a week. At the end of the test, carefully examine each campaign.
If the duplicate did better than the original, you know how to improve that traffic source. Continue this technique to refine your target audiences and traffic sources further.
The Conversion Rates of Landing Pages
Next, it’s time to take a look at your landing pages. Take the same technique from above (using Google Analytics to identify traffic sources.) Once again, identify the top 10 sources of traffic, and examine the lowest three rates.
From there, repeat the duplication technique. Try changing it to a product page or a new landing page for the duplication. If the duplicate outperforms the original at the end of 7 days – you’re on the right track. Rinse and repeat the process to improve the conversion rate of the rest of your landing pages.
Perform these same techniques on your product pages and checkout pages. That’s the most reliable way to tweak your content to improve conversion rates. To see our full guide on how to increase conversions visit our article at this link.
Download Debutify to Increase Shopify Conversion Rates
Lastly, a fantastic way to improve your conversions is to use Debutify. It’s a theme that you can try out for free via their website. Debutify is great for conversions for a few reasons. For one, it has Conversion Boosters and Triggers built into the theme.
These ‘triggers’ include:
- Upsell pop-ups
- Upsell bundles
- Social media discounts
- Cart countdown
- Sales countdowns
- Much, much more
Each one of these features is a great way to boost your conversions. The best part? Debutify takes care of all of this entirely on its own. All you have to do is worry about selling your products and managing your store.
The app has an intuitive editor that allows you to design new pages in no time. Combine that with the ability to scale your business as large as you want – and you’ve got a winning theme for boosting conversions. If you want to try out Debutify for free visit this link here.
Concluding Thoughts: What is a Good Conversion Rate on Shopify?
By now, you should better understand what your conversion rates are and how to raise them. It’s critical to pay close attention to your desktop and mobile conversion rates to stay competitive. You should also test your conversion rates to find ways to improve them. Lastly, an app like Debutify makes enhancing your conversion rates a breeze.
For more great content to help you develop your Shopify strategies, check out the rest of the merchant posts on the site. If you want to see a list of our top recommended Shopify apps visit this link here.