Landing New Customers: How to Build a High-Converting Shopify Landing Page

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Shopify gives you everything you need to launch a successful online business. It’s one of the best alternatives for online retailing. However, as with any other e-commerce platform, you’ll have to figure out how to get noticed.

On Black Friday alone, Shopify retailers raked in over $1 billion. One of the best ways to get online customers to buy your goods is by building a custom-crafted Shopify landing page.

To learn more about how to create a high converting Shopify landing page, keep reading.

What Is a Landing Page?

Shopify is one of the leading platforms used for high-volume sales. However, you’ll need to create a great landing page to get customers to see your product and follow through with a purchase.

A landing page is a special section of your website. Customers land on a landing page directly from an external source, hence its name. These sources might include paid banner ads or email advertisements.

Just like a direct marketing letter, a landing page makes an offer to your audience. It’s very targeted and focuses on a specific outcome.

In other words, your landing page should compel customers to perform a specific action. With your targeted copy, you must persuade your audience to act.

Landing Page Design Tips for Shopify

Landing page optimization is a critical web design process. A landing page is a specific destination for your marketing campaign or paid traffic. It’s not like your home page.

Usually, a landing page is the first point of contact for potential buyers. It gives customers an idea of what you sell.

Website visitors form an opinion about your landing page in only a fraction of a second. You’ll need to convey your message as quickly as possible. If not, you’re most likely losing out on potential business.

With this in mind, you must focus on ways to optimize your landing page. The following Shopify landing page tips may help.

Let’s dig in.

Know Thy Customer

Your customers are the most critical part of your landing page. You must consider their desires, frustrations, and motivations.

Here, you should consider a user-centered design. In other words, you’ll need to think like a customer.

You must tailor all content and services across all touchpoints. These factors must align with what your customers want, understand, and do.

By understanding your customers, you can speak to them directly. This understanding enables you to present your products in a way that solves their problems. Presenting your products in this way makes it much more likely that potential buyers will convert.

Building Personas

You must understand your audience deeply. One way to understand your audience deeply is to build a buyer persona.

A buyer persona is a snapshot of your perfect customer. It includes important profile information, including their:

• Age
• Goals
• Income
• Language
• Motivation
• Problems

As a retailer, it’s your job to show them how what you offer solves their problems based on this information.

It’s critical that you create a realistic buyer persona. The best way to do so is by speaking with real customers. For example, you can reward them for providing survey information that reveals their pain points and gives insight into how they solve problems.

What’s in It for Buyers?

One of the most important landing page optimizations is headline testing. You must get this part right. The first thing that viewers see when they open your landing page is the headline.

Often, retailers create headlines about their products or the features of their products. These are feature-oriented headlines.

Unfortunately, feature-oriented headlines don’t tell customers “what’s in it for them.” They also don’t relay why it’s important for customers to have your product in their lives.

Getting Headlines Right

Instead, consider crafting benefit-oriented headlines. A benefit-oriented headline focuses on how your product will improve customers’ lives. All your customers need to do is buy your product.

Effective benefit-oriented headlines can increase your conversion rate considerably. Instead of focusing on features, it focuses on value. It tells customers what’s in it for them. This kind of headline is a much better alternative than a feature-oriented headline.

Effective Landing Page Content

Your landing page should be much more than a product listing or why what you’re offering is a top Shopify product. The content that you provide on your landing page is a critical element. It should answer important questions that your customers might have.

For example, your content should tell customers why what you offer is what they’re looking for. It should also tell customers that they can trust your online store.

It’s also important for customers to know how long the buying process takes. In other words, every bit of your content should indicate that the buying process will go quickly.

Meeting Buyers Halfway

Remember your buyer persona? You want to use the information from your buyer persona carefully.

Some part of your buyer persona should include direct, written feedback from your customers. This kind of questioning enables you to learn the language of your buyers.

As you compose landing page content, you’ll want to reuse the phrasing commonly used by your buyers. These kinds of phrases send a signal to potential buyers. It tells them that they’ve found what they’re looking for.

In this way, your landing page will do a great job of speaking to your audience. It will tell them, “This is it!”

You also want to make sure that all your landing page copy is clear and relevant. These practices will help you to increase your conversion rate considerably in a relatively short time.

Crafting a Call to Action

Again, landing page optimization is vital. Another important landing page feature you’ll need to optimize is your call to action. The goal of creating your landing page is to convince visitors to take said action.

You may feel compelled to include lots of information about your products. However, this practice is simply overloading your page with too much information.

Also, a considerable number of retailers provide multiple calls to action on their landing pages. Instead, however, you can outdo your competition by crafting a singular and focused call to action.

Keeping Things Focused

Keep things focused by using only one call to action on your landing page. Remove any competing elements if they exist.

In this way, you can create a laser-focused landing page. More importantly, it will convert better.

As an aside, you should also think about the color of your CTA. It should contrast with the rest of your page and the landing page scheme. Now, your call to action will stand out and catch the eyes of potential buyers.

Making the Right Offer

Let’s revisit benefit-oriented content. You should also use benefit-oriented content for your CTAs.

The purpose of your CTA is to cause a conversion. Ideally, you want to make your call to action as appealing as possible.

Here, you want to use the same thinking as you did in creating landing page content. You can measure the effectiveness of your call to action during a landing page optimization audit.

Show customers how completing your call to action will provide them with benefits. Your CTAs should communicate those benefits exceptionally well.

Gaining a CTA Advantage

Customers get bombarded with CTA buttons that say “Click Here” or “Get Access” every day, all day. Yet, these kinds of CTA buttons don’t provide customers with context or clues. They have no idea where these links will take them.

Now, users must guess what will happen next. They’re left wondering what they’ll have to do after they “Click Here.”

You, however, are a savvy retailer. Instead, you’ll create CTA buttons and links that are much more descriptive. They’ll show users why they should click your CTA button.

Instead of creating a CTA button that says, “Get Access,” relabel it as “Get Your Free Report Now!” Now, your visitors know they’re going to get the report that you’ve written about on your landing page. All they have to do is click the button.

Shopify Landing Page Design

It’s also critical to think about the overall design of your landing page. You’ve crafted stellar content.

Yet, your customers’ first impression will come from the design of your landing page. That impression has everything to do with visual design.

Here, you’ll want to invest in landing page design for Shopify. An expert web designer knows what it takes to wow your landing page visitors. They’ll help you create a great first impression with a high-quality web design.

You’ve taken the time to effectively communicate the value of your offering with text. Now, let a web design expert express that value with visual appeal.

Don’t Overdo It

An overdesigned page does not equal a well-designed page. In fact, overdesign is one of the highest reasons for a high bounce rate.

A bounce factor is something that causes users to leave your landing page. These elements could include:

• Auto-play videos
• Music
• Pop-ups
• Surveys

These kinds of elements disrupt the user experience. They’re in-your-face elements that start without user permission.

Often, excessive use of these kinds of features leads to a bad user experience. It’s fine to use these kinds of tools, but in moderation and with purpose.


Let’s say that you don’t want to use a premade theme. Instead, you’d rather create a custom page of your own. If this sounds like you, then you’re going to love PageFly. It’s a custom landing page builder for Shopify stores. It’s very intuitive, and it’s a potent webpage builder. 

Of course, there are lots of ways that you can enhance the appearance of your store with PageFly. While you can design a page entirely from scratch, you can also use reference designs as a starting point. PageFly contains the most significant element library out of any builder. You’ll have thousands of tools to use when designing the look and feel of your Shopify page.

You should go with this program if you have experience designing web pages. You’ll be able to let your creativity run wild with all of PageFly’s features and capabilities. It’s a free app, so you won’t have to spend any money to get started creating your store. 

PageFly can also improve your page’s performance. It has a built-in Lazy Load feature that drastically cuts down on slow downtimes. The developers optimized the code for PageFly to ensure that it runs seamlessly. Your Shopify store will run as fast as lightning with the help of this program. To try out the #1 website builder for Shopify visit the Pagefly website at this link.

Hiring a Shopify Expert 

Another option for creating a theme for your store is to hire an expert. There are many developers out there that specialize in creating unique Shopify storefronts. For a fee, you can work with them to create an original theme for you. 

That is an attractive option, as it gives you total control over your theme. Instead of you behind the helm, you’ll have a Shopify expert with a proven track record. 

When searching for a Shopify expert, it’s essential to look for reviews and a portfolio. That way, you can get a feel for what others think and see examples of their work for yourself. Remember your niche when searching for a Shopify expert, too. The ideal developer will design themes for similar businesses. Sites like Fiverr allow you to browse the work of thousands of freelance Shopify designers on the fly. It’s an excellent resource for finding freelancers to help you build your online store. To find a Shopify expert visit Fiverr’s marketplace at this link.

How Much Content Is Enough?

You must also use the right length of content. The amount of content on your landing page should vary depending on your offering. You must also conduct experiments to find the right content length.

Still, there are a couple of guidelines that you can follow. They’re great starting points for beginning landing page optimization.

Content: Short vs. Long

When you’re just starting with landing page optimization, begin by deciding whether you’ll create short or long content.

If your offer is free or inexpensive, short copy usually performs better. Short copy also works well for impulse buys. In these scenarios, you want to lessen viewers reading and thinking and let them go straight to the conversion.

Alternatively, you might offer a more expensive or complex product. In this instance, customers will need to analyze and rationalize their buying decision.

Here, your landing page will typically perform better when you provide longer explanations, proof, and testimonials. You must provide this kind of information to create a more compelling case for purchasing your subscription, good, or service.

Gathering Data

Today, it’s easy for any online retailer to gather data about their landing page visitors. When you do, however, use short forms. Your forms should have the minimum number of fields necessary to perform effective analyses.

The same applies to check out. A long or complicated checkout process is the top reason for shopping cart abandonment.

The more fields that customers must complete, the more friction created during the conversion process. Keep your forms as short as possible.

Of course, you want as much information about your buyers. Yet, asking for too much information upfront creates a poor buying experience.

Getting Buyers to Bite

Customers visit your landing page to shop. They didn’t come to your landing page to provide you with all their personal information. They want you to solve their problem, not opt them into your social media ads.

As you create landing page forms, ask yourself whether you need to collect certain customer information. Furthermore, you could ask, “Do I need this information now?”

You can always collect more information after wowing your customers with your awesome product or service. Getting your customer to convert is the first step in building a long, profitable relationship. Over time, you can collect as much data as you like to better enable you to meet their needs.

How to Build a High-Converting Shopify Landing Page ( quick video )

Learn More, Sell More!

Optimizing your Shopify landing page is an important part of increasing your online sales. Hopefully, you’re well on your way to capturing your share of billions of dollars in Shopify revenue. Still, there’ so much more to running a profitable online business. If you’d be interested on increasing your average order value see our article at this link.

For more great content to help you develop your Shopify strategies, check out the rest of the merchant posts on the site. If you want to see a list of our top recommended Shopify apps visit this link here.

Davon Wilson

I'm a certified Shopify expert, you can usually find me on my computer coding, or thinking about business ideas. I'm an avid Ravens fan and an overall nice guy.

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