There are many ways that you can market what you sell on Shopify. You can start an affiliate program, advertise on social media, and send emails.
Another essential marketing tool is releasing regular content – or blogs.
Blogs are great because they can do all sorts of things. They can address customer pain points, provide valuable insights, and help make your brand relatable. Not only that, but they’re essential for SEO.
Is Shopify good for blogging?
Shopify is a fantastic platform for blogging. In fact, your Shopify store comes with a built-in engine for writing blogs. You can reel in customers with helpful blog posts and then keep them on your store to browse your products. Blogging is one of the most effective marketing tools you can use on Shopify.
Stick around to learn more about blogging through Shopify and how you can get started.
Why Should You Write Blogs?
If you’re new to the e-commerce world – you might not know why blogs are influential. Why should you bother with writing different posts each week? It turns out there are many reasons why you should.
In short, blogs are one of the most effective ways to connect with your target audience. It’s your chance to speak directly to them, to inform them, and to solve their problems.
Avoid ‘hard sell’ tactics when writing blogs as a rule of thumb. Customers respond to authentic blogs that are neutral and inform them on a subject.
After all – how many times have you turned to Google to answer a question for you? Let’s consider a quick example.
Say that you’re interested in changing the strings on your guitar – but you don’t know which gauge to choose. That’s when you whip out your smartphone to do a quick search.
The first result on page one is a blog entitled ‘Knowing Which Gauge of Guitar Strings to Choose.’ It’s precisely what you need, so you click on it to read more. You go on to read the blog, which has many valuable tips and factual information on how to pick a string gauge.
Before clicking off – you notice a hyperlink at the bottom. It says, ‘check out our premium guitar strings here.’ You’re already in the market for guitar strings, so you click on it and buy a pack.
See what they did there? They were able to convert you into a customer with a simple, helpful blog.
That’s why blogs are such an effective form of marketing in the digital age. The principle is simple – write about what you sell and help out your customers. In turn, they’ll want to buy your products.
Why Blog with Shopify?
Are you not sure why you need to use Shopify as your preferred blogging platform? Do you already use WordPress to write your blogs? If so – then you’ll have a hard time uploading a blog from WordPress onto Shopify.
That’s why it’s far easier to write a blog on your e-commerce store in the first place. If you already have a Shopify store, the easiest way to create a blog is to write them within Shopify.
As stated before – Shopify has a built-in blogging editor that you can use. It comes with features such as the ability to insert images and video. Not only that, but you can leave comments if you’re collaborating on blog posts with others.
That way – you can communicate which changes you want your writer to make without editing the content.
Another perk is automatic SEO optimization. Shopify will tweak your meta titles and descriptions, so they’re SEO-friendly. The visual editor is also robust, with lots of amenities and features. You won’t have any trouble adjusting to writing blogs within Shopify.
Do you not want to have to worry about keeping up with a content release schedule? Then you’ll love the fact that you can schedule posts in advance. Now you won’t have to worry about remembering to tell your writer to work on a new piece – as they will get an auto-reminder.
Activating Your Shopify Blog
To get started, you’ll need to activate your blog within Shopify. If you don’t take this step – you won’t be able to create new blog posts. Here’s what you need to do:
- Go to your Shopify admin page.
- Next, click on Online Store from the sidebar on the left.
- From the sub-menu, select Blog Posts.
- On the top of the page, select Manage Blogs.
- In the top right corner – hit the ‘Add Blog‘ button. This will create a new blog for your Shopify store.
- Next, you’ll need to give your blog a name. Give some thought to what you want your blog title to be – and try to have it reflect your brand. Also, you’ll need to add the blog to your site’s navigation menu.
Are you not happy with the default design of your Shopify blog? Luckily, it is customizable through Liquid code. If you don’t know how to code with Liquid – there are plenty of Shopify experts that you can hire that do.
Writing a Blog Post on Shopify
Now that you’ve activated your blog – it’s time to write your first post. Here’s what you need to do to create a new blog post:
- Go to Online Store > Blogs.
- Select Add Blog Post.
- Title the post.
- Write the content for your blog – you can add images, embed videos, and insert hyperlinks.
- Go to Settings > Author and enter the name of the blog’s author.
- Go to Settings > Blog and designate the blog you want the post to go to on your store.
- Hit Save.
That’s all it takes to create a new blog post on your Shopify store. As you can see – it’s a very straightforward process that’s easy to pick up. If your interested in seeing our full article on how to blog on Shopify visit this link.
Key Takeaways: Is Shopify Good for Blogging?
Shopify is indeed an excellent place for blogging. If you’re looking for a great way to promote your products – blog posts are the way to go. They also boost your SEO and help you build trust and loyalty with your audience. If you aren’t already blogging on Shopify – you need to start as soon as possible.
For more great content to help you develop your Shopify strategies, check out the rest of the merchant posts on the site. If you want to see a list of our top recommended Shopify apps visit this link here.
