Does your Shopify store work well on mobile devices? If you haven’t checked – you should do so immediately. It’s no secret that mobile e-commerce continues to climb year after year. In 2020, it reached an all-time high of 338.03 billion.
That’s a huge market you’re missing out on if your store doesn’t function on mobile sites.
Shopify is great because its stores are responsive on mobile devices as soon as you launch them. Yet – simply having a store work on a mobile device is far from entirely optimized.
Your goal should be to make your Shopify store as easy to navigate on mobile devices as possible. Luckily, that’s exactly what we’re here to help you with today. Here’s how to make sure your Shopify store is mobile-friendly.
The Warning Signs
First, let’s take a look at some key warning signs that your store isn’t doing too hot on mobile. If you notice any of these problems, lack of mobile responsiveness is likely the culprit:
- You fail Google’s mobile-friendly test. Did you know that Google has a mobile-friendly test for websites? All you need to do is copy and paste your Shopify store URL into the box, and it will do the rest. Check the results for each page on your store to locate any pressing issues.
- Your mobile SEO rankings are abysmal. Google takes note whenever a customer searches for what you sell on a mobile device. It will rank pages that are optimized for mobile devices higher than ones that aren’t. You can test it out by searching for your store with your smartphone. If you’re ranking lower than usual, that’s a sign you could improve your mobile friendliness.
Now that you know you need to optimize your store for mobile devices, it’s time to find the top solutions. Luckily, there are many ways to improve your mobile-friendliness without much effort.
Improve Your Loading Time
If your page takes more than a second to load – users will go elsewhere. If it takes 2.5 seconds to load your page – you’re killing your business.
Google has another handy test to find out how quickly your page loads on mobile devices. Google Test My Site will give you a full breakdown of how fast your page loads on mobile devices. From there, you can discover your weakest areas and how to improve them. To see our guide on making your website faster visit our article here.
Create a Mobile-Friendly UI
One of the most significant problems users have with mobile sites is a poor user interface. If your store is tough to navigate, don’t expect customers to hang around for too long. Your mobile view must be equally as attractive as your web view. Here’s a list of some common mobile UI mistakes to watch out for:
- Logos and icons are not visible. Can you not see your store logo on the mobile view? Are all your product icons out of place and blurry? Ensure that all your images, logos, and icons are in plain sight and not cut off.
- Fonts that are too small. Take a look at your content on your smartphone. Do you feel like you need reading glasses to make it out? If so, then your fonts are too small for mobile devices. Your text needs to be large enough and clear enough for anyone to read from a few feet away. The ideal range is to stick to fonts between 14 and 16 pixels.
- Links and buttons that don’t work. Ensure that every link and button on your mobile store works and leads you to the right place. The last thing you want is for your checkout button not to work or redirect users to the homepage.
- Images that are too large. If your product images are gigantic on mobile devices – that will detract from the experience. It’s best to use smaller images on mobile sites for a better flow. Compressed images will also help your page load faster – which is a huge plus.
Keep Your Main Navigation Bar in Plain View
Fix the navigation bar at the top so that it stays still as users scroll down your content. That way – they will always see your product lists and checkout button. It’s frustrating for users if they have an item in their cart but can’t find the checkout button. Fixing the navigation bar at the top will always remind customers if they have an item in the cart or not.
Another effective technique for mobile sites (and regular sites) is to use breadcrumbs. What’s that? It’s when you keep track of the pages that a user has navigated through up to this point. Here’s an example to visualize it. At the top of the navigation menu, users will see:
Home > Products > Collections > Tea Cups
As you can see, users will always know where they are on your site. That helps users not get lost or forget where they are when navigating your store. It will also significantly contribute to your UI and UX.
Lastly, the theme Debutify is a fantastic way to make your store mobile-friendly. It’s by far the quickest and easiest way to optimize your store. Debutify’s unique features will save you a ton of time tweaking your online store. Its capabilities include:
- Creating mobile-friendly websites quickly and easily
- Conversion Boosters will increase conversion rates with no effort on your part
- Secret marketing strategies to scale your business
- An editor that allows you to build your store precisely how you imagine it
As you can see – Debutify has a ton of unique features. If you want to try out Debutify for free visit this link here.
That’s how to make sure your Shopify store is mobile-friendly. It’s crucial to have a store that functions well on mobile devices. Customers spend more time shopping on their smartphones than any other medium in today’s age. That’s why you need to use this guide to create a Shopify store that works incredibly well on any device. Doing so will help you get the most business out of your Shopify store. For more great content to help you develop your Shopify strategies, check out the rest of the merchant posts on the site. If you want to see a list of our top recommended Shopify app