Being successful in e-commerce is all about maintaining a solid conversion rate. Yet, lots of Shopify store owners don’t pay attention to their conversion rates. Some aren’t even aware of what it is in the first place.
That’s a shame because your conversion rate refers to how many clicks you turn into customers.
In other words, if you want to make more money, you need to convert more users into paying customers. The way you measure this is your conversion rate. Increasing your Shopify conversion rate is the best way to become more profitable.
There are lots of ways that you can go about improving your conversion rates.
If you’re a merchant eager to learn more about conversion rates and how to improve them, you’re in the right place. In this guide, we’ll cover some proven strategies for increasing your conversion rate. If you’ve ever asked yourself, “How do I increase my conversion rate on Shopify?” Then this is the perfect guide for you.
Calculating Your Conversion Rate
The first step is to know your current conversion rate. After all, you can’t increase your rate if you don’t know your starting point. Luckily, calculating your conversion rate is something you can do by yourself. Here’s what you need to do:
- Divide your conversions (sales) by the number of visitors you had
- To turn this number into a percentage, multiply by 100
Shopify will calculate this percentage for you, but it’s handy to know the formula. It will help you better understand more about how conversion rates work.
To find your conversion rate on Shopify, go to your Analytics page under your Dashboard. The widget breaks down your conversion rate into three categories. You’ll be able to see how many people made it to the shopping cart, checkout, and thank you page. That’s all valuable data to know in determining where you need to improve.
For example, if you get many visitors to the shopping cart but not to checkout, that’s your problem area.
To improve, you’ll need to find out why users aren’t checking out. Doing some user experience research can help you out a lot here. Once you find out why you aren’t converting your customers, you can start working on fixing the issue.
Additionally, Shopify allows you to view your conversion rate over time. The ‘Online Store Conversion Over Time’ report is the best way to see if you’re improving.
If you’re increasing your conversion rates, it will show up in this long-term report.
Shopify gives you all the tools that you need to monitor your conversion rate for the short and long term. It’s critical to keep an eye on your rate so that you can understand where you are. Your goal should be to keep seeing steady improvements to your rate over time. If you are interested in finding out what a good conversion rate for shopify is visit see our full article at this link.
Why You Need to Focus On Your Conversion Rate
You may be thinking that if you keep selling more, you won’t need to look at your conversion rate. That would be a grave mistake, as you’re missing out on potential growth. Focusing on your conversion rate is by far the most cost-effective way to build revenue.
Marketing through advertising is costly and can end up hurting the quality of your traffic.
A conversion strategy, on the other hand, is a free way to get more sales. That’s why a good business strategy involves closely monitoring your conversion rates.
It would be best if you never become complacent with your conversions. There’s always room for improvement and growth. Here are some more reasons why you should place emphasis on your conversion rate:
- Gaining customer insights. Your conversion rate is a direct gateway into your customers’ minds. If your conversion rate is low, then you’re clearly not offering enough value. It would help if you view your store through customers’ eyes, and the conversion rate can help you do that.
- Improving the user experience. In attempting to increase your conversion rate, you’ll need to do lots of UX design. That means researching to learn more about your users’ experience. Once you get to know the needs of your customers and accommodate them, you’ll see conversions. Doing lots of detailed UX research can yield long-term benefits for your conversion rates.
- Remarketing techniques. The best source for future sales is former customers. Ensuring repeat customers is an essential marketing technique. It’s also a great reason to focus on your conversion rates. If you can convert former customers again, you’ll see a spike in your rate. That can be a more effective strategy than spending money on advertising campaigns. The more that you can score repeat customers, the better, so do your best to market to existing patrons.
These are only a few reasons why you should focus on your conversion rate. A successful conversion strategy will yield a ton of benefits. You’ll lower the cost of acquisition, see continuous returns, and more.
What’s a Desirable Conversion Rate for Shopify?
Next, you’ll need to know what qualifies as a reasonable conversion rate. After all, it’s hard to set a goal if you don’t know the criteria for success. It’s also essential to know because you may already have an airtight conversion rate. If your conversion rate is at or above 3%, for example, you’re doing fantastic. As a result, you’ll find more success focusing on other efforts.
If your conversion rate is 1.4% or lower, then you’re lower than average. An excellent conversion rate is 3% and above. The average conversion rate is 1.6%. If you’re at or below average, then you need to put some work into your rate.
If your conversion rate is low, it will benefit you to emphasize improving it. In fact, focusing on your conversion rate will be your most efficient form of marketing.
So if your Shopify store has a low conversion rate, you need to pull out all the stops to increase it. A higher conversion rate will help you grow your business and build new sources of revenue. Now that you know more about which conversion rate to target, let’s learn how to get there. It’s time to answer the question, “How do I increase my conversion rate on Shopify?”
Increasing Your Shopify Conversion Rate: The Most Effective Techniques
There are many factors that influence users at the conversion phase of your sales funnel. In order to increase your rate, you should become familiar with these influencers. To make things easy, let’s break them down into three essential groups:
- Trust. Can the customer trust your website with their money? Is your online store safe and secure enough to protect customer payment information?
- Information. Are your product descriptions clear and informative? Do your customers have all the info they need to choose your product over competitors?
- Motivation. What value are you providing your customers? Do your products offer enough value to motivate customers to make a purchase?
- Friction. What’s the risk involved in buying your product? Do you have any five-star product reviews showcased in your store?
These are the top four influencers that affect customers during conversions. Those are the questions that will run through their heads while they contemplate buying your products.
That’s why you should focus on answering each of these questions in your store. For the issue of trust, advertise that your store is encrypted and safe. Share any certifications or logos from your cybersecurity providers.
Ensuring your customers that your page is safe is a great conversion strategy.
For the information question, content is king. You need tightly written sales copy that breaks down the features of your products. The text should also convey why your product is superior to competitors. Advertise your low prices, premium quality, and exclusive features.
Next, you’ll need to focus on motivating your customer. The best way to do so is to offer a product they can’t live without having. That way, they have everything in the world to gain and not much to lose. Products that make customer’s lives easier are among the easiest to market.
Finally, you need to overcome friction. In other words, you need to make purchasing from you as risk-free as possible. Risk is a huge factor in why customers don’t end up converting.
To mitigate risk, you should include product reviews. An honest review from a real customer will do a lot in building trust for your brand. Customers will be able to see an example of someone like them that found value in the product. Incorporating user reviews is the best way to cut the risk involved in buying from your store.
Closely Monitor Your Loading Speed
If you have a low conversion rate in your store, then your loading speed may be the culprit. An easy way to find out is to conduct a test order on your store. Does your page take more than a few seconds to load? If so, then you’re killing your conversion rates.
Modern-day e-commerce customers are impatient. They’ve grown used to lightning-fast loading times. If your page takes more than a second or two to load, users will click away.
That means slow loading times could be killing your business.
Not only that, but you should focus on responsiveness as well. What’s that? It refers to how well your Shopify store displays on different devices. You see, you’ll need to optimize your page to make sure it runs on all devices.
For this reason, you should preview your Shopify store on a PC, a smartphone, and a tablet. In doing so, thoroughly examine the layout of your store. Does everything still work? Are specific toolbars or links not visible? Does everything stack on top of itself when displayed on the phone?
These are all crucial issues that you need to mitigate to improve conversions. If your page won’t load or work on smartphones, you’ll miss out on a ton of business. An ideal store works across all devices and loads in a split second.
Download Debutify to Increase Shopify Conversion Rates
A fantastic way to improve your conversions is to use Debutify. It’s a theme that you can try out for free via their website. Debutify is great for conversions for a few reasons. For one, it has Conversion Boosters and Triggers built into the theme.
These ‘triggers’ include:
- Upsell pop-ups
- Upsell bundles
- Social media discounts
- Skip-the-cart
- Cart countdown
- Sales countdowns
- Much, much more
Each one of these features is a great way to boost your conversions. The best part? Debutify takes care of all of this entirely on its own. All you have to do is worry about selling your products and managing your store.
The app has an intuitive editor that allows you to design new pages in no time. Combine that with the ability to scale your business as large as you want – and you’ve got a winning theme for boosting conversions. If you want to try out Debutify for free visit this link here.
Use the Bold Upsell App
Finally, we recommend making use of the Bold Upsell app. You can find it on the Shopify App Store, and it’s a fantastic tool for upsells. It offers a seamless shopping experience where offers will trigger and match upsells. It’s effortless to set up and start using, and there’s a 14-day free trial.
Essential features include:
- Tracking upsell performance
- Data-backed upsell recommendations
- Offer upgraded versions of each product
- Cross-sell complementary products to your customer carts
- You can schedule offers in advance to save time
- Increase your conversions
As you can see, the Bold Upsell app is the ultimate tool to use for upsells and cross-sells. If you want to boost the sales of your Shopify store, then it’s a necessity. If you want to start upselling using the Bold app follow this link.
How Do I Increase My Conversion Rate On Shopify? ( quick video )
Summing Things Up
There’s the answer to, “How do I increase my conversion rate on Shopify?” You need to build trust with your customers, provide them with value, and reduce friction. Apps such as Bold and Debutify will also help you increase your conversions. You can personalize and upsell with Bold and add a great converting theme with Debutify. Combining the two is a sure-fire way to see an increase in your conversion rate. We hope that you start to see positive improvements to your rate by following this guide.
For more great content to help you develop your Shopify strategies, check out the rest of the merchant posts on the site. If you want to see a list of our top recommended Shopify apps visit this link here.
