If you want to find success on Shopify, you’ll need to focus on a target audience or niche. What’s a niche? It’s a specialized segment of the market for products and services. An example would be health and wellness.
The most successful stores on Shopify always identify with a niche audience. A niche helps you focus on meeting the needs of a particular crowd. So a niche is essential for an e-commerce store unless you plan on becoming the next Amazon or Walmart.
You can’t sell everything under the sun, which is why you need to isolate a specific segment of the market. You may be asking yourself, “How do I find the right niche for Shopify?”
There are many waysto find a good niche, including doing market research and following your passions. If you have a lot of love for a particular hobby or interest, that’s a great place to start. If you want to be more technical than that, you’ll need to do some diligent research.
Stay tuned to learn how you can identify the perfect niche for your Shopify store.
Selecting a Niche Based On Your Interests
Passion is essential for the success of any business. So it goes without saying that you’ll need a hefty amount of it for your Shopify store.
That’s why lots of merchants choose their niche based on their passions in life.
If you have a strong sense of fulfillment tied to your work, you won’t have any problem putting in extra hours. As the saying goes, work won’t feel like work anymore.
Do you love cameras and making short films? Then you should consider doing something related to that.
You can sell camera equipment and accessories or sell your services as a filmmaker.
That’s one example of how you can turn your passion into an e-commerce niche. Bear in mind; you’ll need to ensure that your passion has a marketable audience. If your interests are too fringe, you might not have the most success following your hobbies. Yet, if your interests are shared by many, then following your passion is a great idea.
Scout Out the Competition
Before going all-in on your niche, you’ll need to check out the competitive landscape. If you’re interested in entering a huge niche like health and wellness, this step is crucial.
The more popular a niche is, the more competition there will be out there.
As an example, countless e-commerce stores are selling CBD products. There are oils, sprays, lotions, and even pet products. Also, there are some giants out there that are dominating the space.
That doesn’t mean that you can’t choose CBD as your niche. It means that you’ll have to have an exceptional product to stand out from the crowd.
If you notice a few stores dominating the competition, then it can be best to look elsewhere. There’s no point in selecting a niche that a few key players monopolize.
Try to Find Big Ticket Items
Lots of new entrepreneurs want to sell thousands of low-priced items to find a profit. To them, it makes sense. Why not sell 10,000 disposable razors to make quick profits?
The problem is that you’ll have to move so much volume to see even the tiniest of profits.
That’s not your best course of action if you’re brand new to e-commerce. Instead, you want to target big-ticket items so that you can profit off only selling a few.
If your business is brand-new, then you won’t have an established customer base. As a result, selling a few items at a higher price is a more intelligent strategy.
A great place to start is to sell digital products. Why? Because the profit margins are so high. They cost virtually nothing to produce, and there’s no shipping involved. Selling digital products is almost all gravy.
If you have expertise on a particular subject, try putting together an ebook or online course. You can sell these assets for top dollar, and you won’t have to manage any inventory.
Take Note of Your Resources and Capabilities
A smart strategy is to start your store off with all your resources already in place. It’s essential to be as realistic as you can here.
Let’s say that you want to sell handmade jewelry from your home.
You’ll need to make a list of all the tools you’ll need to make it happen. If you’ve already been creating jewelry and have all your tools, you’re off to a great start.
If you don’t have a home setup for jewelry yet, then it’s time to start shopping. Do you have a budget set up for acquiring business tools? Is there someone you know that has the equipment you can borrow at first?
It’s so critical to ask yourself these questions before you start selling online. That way, by the time you design your Shopify store, you already have everything you need to get started. The last thing that you want is to set up your store only to realize that you have no way to fulfill orders. Make a detailed list of all the equipment and inventory that you’ll need for your business, and don’t open until you have them all.
Solve Customer Problems
It would help if you look for customer problems to solve within a niche. Try to come up with some pain points that you notice within your niche. How can you do this? By conducting some market research, of course!
Reach out to professionals within your niche. Who are you trying to sell products to the most? What challenges do they face every day? How can you make their lives easier?
Let’s say that you’re targeting health enthusiasts for your niche.
You go to several fitness lovers’ forums and notice a trend. Many joggers are sick and tired of having to lug heavy cases of bottled water from the store. Then you decide to start a water delivery service. That way, they can receive their water straight to their front door each month. You’ve effectively solved their pain point, which is a great way to build customer loyalty.
It will also show that you listen to the needs of your customers. They will notice that you’re providing the products that they need the most. So if you’re struggling to find a niche, then it’s time to start solving some pain points. But how do you find pain points if you aren’t familiar with the niche? Here are a few ways to do so:
- Take to Reddit. The great thing about user forums like Reddit is that they’re free to join and post. All you need to do is look at some forums related to your niche. If you’re selling camera equipment, then go to camera forums and Facebook Groups. From there, scour through the posts to see what the people are complaining about the most. If you want to take a more direct approach, you can create a post asking the crowd about what bothers them. Let them know that you’re planning on selling products designed to make their lives easier. In no time, you should get plenty of replies.
- Talk to professionals in the niche. A great way to get some insider information is to talk to someone within that niche. If you’re targeting fitness experts, try to find someone that loves to work out. From there, pick their brain on what their routine is and what challenges they face. If you’re having a hard time finding someone to talk to, try LinkedIn. You can search for your niche and then start adding people. Once they accept your request, you can send a polite message asking for their advice.
Use Spocket for Dropshipping
If you plan on using dropshipping for your niche, then we recommend downloading Spocket. Finding a dropshipping niche is made simple by Spocket’s impressive network of suppliers. Since they have so many dropshipping sites around the world, they feature the quickest shipping times. That’s a huge deal for dropshipping, as your shipping times will often make or break your business. Not only that, but you gain access to heavily discounted products.
Essential features include:
- Thousands of discounted products
- Dropshipping suppliers around the globe
- Lightning-fast shipping times
- 24/7 premium support
- Auto-updating inventory
You can also conduct test orders to verify the shipping speed for yourself. You’ll also get the chance to try out your store to see if it works properly. Spocket also helps you build your brand through its invoicing. You can include your store’s logo, personal note, and name. That’s a feature that you won’t find from any other dropshipping app. Since there are so many discounted products, you can identify a niche within them. There are health products, digital products, electronics, and much more available on Spocket. If your interested in trying this awesome app follow this link.
How Do I Find the Right Niche for Shopify? ( quick video )
Try Shopify for free.
If you are interested in Shopify and want to try it out, Shopify is offering a 14-day free trial here. The free trial is great because you get to see how Shopify works before committing to one of their monthly programs. If you decide to start the free trial, you can pick up right where you left off when you switch to the monthly plan. If you’re looking to grow or start your online business, this is an excellent opportunity to try Shopify.
Closing Thoughts
Now you have some answers to, “How do I find the right niche on Shopify?” It would be best if you did some diligent research before settling on a choice. If you have a hobby that you’re passionate about, ensure that there’s a viable market there-also, scout out the landscape for dominant competitors. If you’re going to use dropshipping, then download Spocket. Finally, look for customer pain points to solve, and you should come up with a niche in no time. If youd be interested in what are the most popular products to sell on Shopify visit this article we wrote. If you want to see a list of our top recommended Shopify apps visit this link here.
