Shopify is a highly versatile e-commerce platform. It’s user-friendly and has excellent payment processing. You can integrate your Shopify store with third-party apps to add new capabilities.
Yet, if you’re brand-new to Shopify, you probably still have many questions about what it can do.
A common one that we hear is, “Does Shopify integrate with social media?”
Shopify is a platform that can integrate with a lot of different social media. You can sync a Facebook Shop with your store and add a ‘Buy’ button to an existing page. Moreover, you can share your blogs from Shopify directly to your social media pages. Some Shopify themes even have social media buttons that you can use.
If you’re eager to learn how to marry your social media to your Shopify store, you’re in the right place. Read on to learn how to leverage your existing social media presence to gain more sales on Shopify.
Integrating Your Shopify Store with Facebook
You may be curious as to why you should integrate your Facebook account into your storefront. It turns out there are many reasons why, including:
- Improving the overall quality of your store
- Providing more convenience for your customers
- Increase the efficiency of your workflows
Tools such as Facebook shop extensions and dynamic ads will make marketing easier for you. Other features of social media can help you build customer trust and increase engagement. Of course, integrating social media will allow you to boost your overall sales.
Are you currently using your social media presence to your advantage? Do your followers know that you run a Shopify store?
These are vital questions to ask yourself as a store owner. The chances are high that you already have corporate accounts on Facebook and Instagram. If you don’t, then you need to start business pages as soon as you can. From there, you can integrate your Shopify store in a few different ways.
Installing Facebook’s Tracking Pixel for Shopify
An invaluable tool for leveraging your social media is Facebook’s Tracking Pixel. It serves two purposes for your Shopify store.
It will track user activity on your Shopify store/Facebook account. That will let you see how effective your Facebook ads are for your store. You’ll also be able to retarget Facebook users that have taken specific actions on your site.
An example would be targeting users that click on your landing page but leave quickly.
You could set up an automated message for users that leave abruptly. Something along the lines of, “What could we do better” or, “What can we do to keep you here” is perfect. That will let users know that you care about keeping their business. It can also inspire them to make a purchase when they wouldn’t have before.
Here are the steps you’ll need to take to install the Tracking Pixel:
- In your Facebook account, go to the Facebook Ads Manager.
- From there, locate your Pixels, which will be under Measure and Report.
- On the Pixel tab, copy your Pixel ID number.
- Log in to your Shopify admin page.
- Go to Online Store > Preferences
- Scroll down to find the Facebook Pixel tab.
- Enter your Pixel ID number into the text box
From there, you’re all set. Your Pixel will begin working immediately, all without having to enter a single snippet of code. Now you can track all your Facebook activity directly from your Shopify store.
Shopify Lite Plan for Social Media Selling
Let’s say that your goal is to sell products through your Facebook or Instagram page. Well, with the Shopify Lite Plan, you can do just that.
It’s also Shopify’s most affordable plan, at only $9 per month.
It works by allowing you to embed a ‘Buy’ button on an existing social media page.
You’ll gain access to Shopify’s excellent payment processing. That way, you can process customer orders straight through social media. You can also handle shipping and process lots of different payment types.
When you sign up for Shopify Lite, you’ll also receive a free credit card reader and POS capability. That means you’ll be able to sell products at pop-up stores, conferences, and more.
If you have products to sell but don’t want to go to the trouble of setting up a merchant store, Shopify Lite is perfect. That way, you can sell to your existing audience on social media.
That’s a lifesaver if you’ve built up millions of followers on social media already.
With Shopify Lite, you get the best of both worlds. You can use your social media account for marketing and to reach your audience. The Shopify side of things will process payments and tackle shipping.
Sharing Blog Posts On Social Media
Do you post regular blogs on your Shopify store for your customers? If so, then you should double down by also sharing them on your social media accounts.
Luckily, Shopify has it set up to make this process effortless. After all, to get the most out of social media, you need to do more than simply show off your products.
You need to create and share relevant blog content for your industry. Doing so will help you build brand loyalty and spread awareness for your company. When writing blogs, make sure to try and answer as many common customer questions as possible. Addressing and solving prevalent pain points is another excellent idea. The goal is to produce content that’s succinct, relevant, and helpful.
Once you have a blog the way that you like it on Shopify, sharing it on social media is a breeze. Every published blog post will have an automatically embedded share button. All you have to do is to hit the share button to send your blog to your preferred social media platform.
Try Shopify for free.
If you are interested in Shopify and want to try it out, Shopify is offering a 14-day free trial here. The free trial is great because you get to see how Shopify works before committing to one of their monthly programs. If you decide to start the free trial, you can pick up right where you left off when you switch to the monthly plan. If you’re looking to grow or start your online business, this is an excellent opportunity to try Shopify.
Does Shopify integrate with social media? The answer is a definite yes. The team at Shopify made sure that the platform worked with all the major social media platforms. You can integrate a Facebook Shop, track user data, share blog posts, and more. So if you aren’t using social media to your advantage, now is the time to start. For an in-depth look at how the Shopify platform works check out our article.
For more great content to help you develop your Shopify strategies, check out the rest of the merchant posts on the site. If you want to see a list of our top recommended Shopify apps visit this link here.